JB Medical is an established healthcare market access consultancy that uses the tools of health economics, disease modelling and evidence-based medicine to effectively communicate the roles and benefits of pharmaceuticals, medical devices and other healthcare innovations within a cost-constrained healthcare environment
Do you need to understand the evidence?
Understanding the evidence around your product, competitors and the disease area is crucial for you to be to able define and deliver your brand strategy and identify any evidence gaps.
JB Medical are experts in identifying evidence and advising on strategic direction.
Do you need to generate evidence?
Health Technology Appraisal (HTA) is a key stage in gaining market access and you will need to generate evidence to support your submissions.
JB Medical understand the needs of HTA organisations and are experienced in developing evidence to the highest possible standards.
Do you need to communicate your product’s value?
Communicating your product’s value to policy makers, payors and prescribers is crucial for market access.
JB Medical understands the needs of each customer and is experienced in communicating a product’s value to each audience using credible and compelling language.
Are you at an early stage and looking for advice?
Understanding the ways in which your idea or pre-proof of concept device could benefit and be adopted by healthcare will allow you to develop the technology most likely to lead to commercial success.
JB Medical are experts in understanding the clinical and financial barriers facing innovative healthcare value propositions and identifying the pricing envelope in which your device will eventually need to be manufactured.
Are you preparing for market entry?
With proof-of-concept now established, you will need to generate evidence that your device meets or exceeds certain performance limits.
JB Medical can help you understand what performance claims you should aspire to and support you to collect the evidence you require for market readiness, including medical device regulatory approval and peer-reviewed publications on technological performance
Do you need to communicate your device’s value?
With your device soon to be or already on the market, you will be eager to convert those years of R&D into commercial sales.
JB Medical understands the options for increasing market appetite for your device and is experienced in leading on or supporting this work.
We also understand the presentation of your clinical and cost-saving evidence that will be most effective in persuading clinicians, commissioners and market influencers to commission your technology.
