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About the directors
Dr Jonathan Belsey:
Dr Jonathan Belsey is Managing Director of JBM. He has a professional background in both primary care and public health, and has worked as Medical Advisor and Head of Clinical Development within a UK Health Authority. Over the past ten years he has overseen the development of JBM into one of the foremost marketing consultancies in the country. Using the tools of evidence-based medicine and disease modelling he has evolved approaches to pharmaceutical marketing that meet the needs of an increasingly outcomes-focussed health care environment.With a proven publishing record encompassing the fields of epidemiology, meta-analysis and health economics, in addition to an ongoing clinical commitment, Dr Belsey is able to bring professional credibility to the programmes that JBM devise, ensuring that the end products meet both your marketing objectives and the needs of the target audience. Working as part of the integrated JBM team, his input complements our service at every level, from strategic planning to tactical implementation.
Tricia Dixon:
Tricia Dixon is the director of JBM Communications, and has been working in healthcare marketing and communications for over 15 years, gaining considerable experience across a wide range of disease areas.
Tricia has devised, managed and implemented communications programmes for most major pharmaceutical companies. She has undertaken projects at each stage of the product life-cycle, and in a number of cases worked on products for the whole life-cycle: from early pre-launch right through to patent expiry. She has written extensively and has produced a wide variety of marketing materials across different media, including clinical papers published in peer-reviewed medical journals.
One of Tricia’s key roles is to ensure that marketing objectives are being met and that JBM overall, and specifically JBM Communications, consistently deliver the highest quality of work to their clients. Having worked in both conventional medical publishing and in medical communications agencies, Tricia has considerable expertise in project management, particularly guiding projects through pharmaceutical approval systems.
